The company determines and selects opportunities for improvement and implements any necessary actions to meet customer requirements and enhance customer satisfaction. These include improving products and services to meet requirements as well as to address future needs and expectations; correcting, preventing, or reducing undesired effects; improving the performance and effectiveness of the Quality Management System. Examples of improvement can include but not limited to correction, corrective action, continual improvement, breakthrough change, innovation, and reorganization.
Deep breath. A general sub clause setting the expectations. Considerations to focus on include the customer (der), product and service development (nice), future needs and expectations (really nice), fix / prevent stuff ups, mitigate impacts (double der), and performance / effectiveness stuff (wonderful, the whole intent of the standard).
It goes on to give examples. Remember people, they are examples and notations, not prescription. So tread carefully. We will go into more detail over the next few months.