quality management representative

The following is a cut and paste from the quality manual
5.5.2 Management representative
Top management has appointed the [title of person] who, irrespective of other responsibilities, has the following responsibilities and authorities:
a) ensuring that processes needed for the quality management system are established, implemented and maintained,
b) reporting to top management on the performance of the quality management system and any need for improvement, and
c) ensuring the promotion of awareness of customer requirements throughout your company.

Specific duties of a QMR
Coordinate, conduct or facilitate that; the six mandatory procedures of the standard are documented, the required records are generated and most likely have a leading role in management review, document management, internal quality audits, corrective actions, preventive actions, quality objectives.  Nominally the qmr will report to senior management and / or participate in senior management meetings in order to determine the performance of the quality management system and possible improvements.  The promotion of awareness of customer requirements means ensuring the product realisation, sales and or customer service processes are in place.  Internal audits and subsequent corrective actions will ensure continuous improvement of these processes.  It can also mean a bit of creativity in the communication stakes to ensure all stakeholders within the company are aware of the quality policy, how to use the qms and how to report opportunities for improvement.  In the 2008 version of the standard, there is now an explanatory note that says the qmr could also have responsibility for liaison with external parties on matters relating to the qms.  If you wade through the quality speak, that means you are your company's contact with your certification body.  But this is not a prerequisite.